Many people know that skiing is a very popular outdoor activity in winter, and now the whole country is promoting skiing for all. More and more people are joining the fun of skiing. However, there are also voices on the internet saying that skiing is a rich man’s sport. Why is skiing considered a rich man’s sport? Let’s find out together!
Why are ice and snow sports considered to be for the rich? First, consider the time cost and transportation cost. Ice rinks and ski resorts are generally built far from the city center. If you don’t have your own car, it is very inconvenient to travel, and it takes a lot of time to travel back and forth. Second, consider the risk cost. Both ice skating and skiing are inevitable to bumps and bruises. If you accidentally fall and get injured, the medical expenses are not small. Finally, consider the cost of sports equipment and the cost of learning. Ice and snow sports are not like other sports. If you have any wrong posture or any problems, you will get hurt. Therefore, coaches are usually hired in the early stage of ice and snow sports, and the coaching fee is also a considerable expense. Besides, some enthusiasts want to buy their own equipment, including shoes, clothes, pants, hats, glasses, etc. A set of equipment can cost thousands of yuan.
Purchasing a set of ski equipment, a set of skis, ski clothes, ski poles, and ski boots entry-level equipment costs 3,000-10,000 yuan, while ski enthusiasts need more than 60,000 yuan for head-to-toe equipment. If you buy co-branded and limited edition items, the price will double.
In addition, ice and snow sports consumption is mainly concentrated on equipment and coaches. The daily cost for beginners is close to 1,000 yuan. For example, the price of a set of ski suits is mostly over 5,000 yuan, plus snow goggles, snow shoes, skis, etc., a set of good ski professional equipment costs more than 10,000 yuan. If you go to an ice and snow resort, you also need to include accommodation, food, etc., which are all considerable expenses.
According to statistics, most ski consumers are concentrated in first- and second-tier cities. Male post-90s with high income are the main consumer group, with an average monthly income of over 10,000 yuan. Due to the large seasonal impact of skiing and limited venues, the best time to ski is from December to February each year. It is not easy to find suitable ski resorts in surrounding areas. Professional skiers have high requirements for ski resorts and snow quality. Some skiers choose to charter a car and drive to other cities, or even fly to some countries in Northern Europe to ski. The transportation, food and accommodation expenses incurred during this period are also very expensive. Moreover, this sport is very addictive and requires strong economic conditions. In support, it is no exaggeration to say that skiing is an aristocratic sport.
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